Yeah I’ll admit it.. I’m a blatant Mazda Fanboy….I wasn’t always though. But those catchy zoom-zoom ads of the early decade must’ve worked, because now Mazda is probably my favourite car company – I like what they stand for, I like how they are different, and I like how they try to inject a bit of soul and fun into their vehicle line up. I don’t know who came up with the tagline Zoom-Zoom but it was genius. Apparently 96% of Australians can correctly identify the tagline with Mazda. It’s a phrase that may sound silly, but it really does live up to its name, and for the most part is universally understandable. Apart from Mazda, and obviously Toyota, I doubt many other marketing campaigns of other automakers are as powerful. Heck i can’t even remember what Hyundai or Kia’s slogan are. Holden.. hmm not sure either but it used to be “Holden’s mean a great deal to Australia”, that was until they started sourcing the majority of their vehicles from South Korea. Nissan, from the top of my head i think its “Shift the way you move” – doesn’t really make too much sense to me. And the rest of the other brand awareness campaigns are pretty mediocre.
I was youtubing the other day, and came across this video. It’s now bookmarked. I loved the older mazda ads of the decade. Nothing needed to be said – they were pretty much just the cars driving around with joy written all over the driver and passenger’s faces – the cars pretty much sold themselves based on aesthetics and the allusion to driving freedom and joy. I’d much rather this type of marketing then the automaker pointing out that the car has airbags, or cd-player or airconditioning which should pretty much be standard on every car nowadays. Well i wont rant on any longer, and just let you have a look at the vid. Hope it works *fingers crossed*
Automotive Photochopping & Randomness 