Archive for June, 2010

Zoom Zoom

Posted: June 22, 2010 in Uncategorized

Yeah I’ll admit it.. I’m a blatant Mazda Fanboy….I wasn’t always though. But those catchy zoom-zoom ads of the early decade must’ve worked, because now Mazda is probably my favourite car company – I like what they stand for, I like how they are different, and I like how they try to inject a bit of soul and fun into their vehicle line up. I don’t know who came up with the tagline Zoom-Zoom but it was genius. Apparently 96% of Australians can correctly identify the tagline with Mazda. It’s a phrase that may sound silly, but it really does live up to its name, and for the most part is universally understandable.  Apart from Mazda, and obviously Toyota, I doubt many other marketing campaigns of other automakers are as powerful. Heck i can’t even remember what Hyundai or Kia’s slogan are. Holden.. hmm not sure either but it used to be “Holden’s mean a great deal to Australia”, that was until they started sourcing the majority of their vehicles from South Korea.  Nissan, from the top of my head i think its “Shift the way you move” – doesn’t really make too much sense to me. And the rest of the other brand awareness campaigns are pretty mediocre.

I was youtubing the other day, and came across this video. It’s now bookmarked. I loved the older mazda ads of the decade. Nothing needed to be said – they were pretty much just the cars driving around with joy written all over the driver and passenger’s faces – the cars pretty much sold themselves based on aesthetics and the allusion to driving freedom and joy. I’d much rather this type of marketing then the automaker pointing out that the car has airbags, or cd-player or airconditioning which should pretty much be standard on every car nowadays. Well i wont rant on any longer, and just let you have a look at the vid. Hope it works *fingers crossed*


1000 Hits!!!

Posted: June 22, 2010 in Miscellaneous

Wow 1000 Hits! I didn’t think I’d get this many visitors, since the sites only been up for 18 days. But thank you to all the people who follow the blog, or even if you don’t, thanks for checking it out. Be sure to check out my links as well as my other blog buddies.

I’ve been a bit busy with exams and other stuff so I won’t have any new content for a while, but I’ll get back to it whenever i get a chance, especially to try out my new Intuos 4 tablet 😛

My New Toy!!

Posted: June 19, 2010 in Miscellaneous


Got a new toy today!!

Wacom Intuos 4 tablet!!!

Thanks heaps for the prezzie Beau!

Rolls Royce Phantom & Ghost

Posted: June 6, 2010 in Rolls Royce

This isn’t a photochop – it was done using the Rolls Royce online vehicle configurator. Its astonishing the number of things you can customize on these vehicles. If only I had the $$, this would be how I would have my vehicles done.

Rolls Royce Phantom

Rolls Royce Ghost

2011 Opel/Vauxhall Zafira

Posted: June 6, 2010 in Opel, Vauxhall

This chop was just to see how the 2011 Zafira may look like. Apologies for the messiness – the base image wasn’t that high quality, and the angle was awkward to work with. Also the headlights may be a bit over the top, but this is just my interpretation.

2011 Zafira Spy Shot

2011 Zafira Uncovered

Hyundai Veracruz/ix55 Gen 2

Posted: June 4, 2010 in Hyundai

Hyundai Veracruz/ix55 Gen 1

Hyundai Veracruz/ix55 Gen 2

Tata Nano 2 Door

Posted: June 4, 2010 in Tata

Tata Nano 4 Door

Tata Nano 2 Door

Rendering for Indian Autos Blog